Sign Central, Inc. was recently acknowledged in a Pasadena Voice article in which Zach Sparks opines for the continued importance of signs in the GPS-Era and highlights our local Sign Central, Inc. for its commitment to our local community. Sign Central, Inc. has thrived over the years by catering to a variety of needs, from event banners, flutter flags, building, community and real estate signs to name only a few. Driving this is owner Steve Strauss, a Pasadena native who “likes interacting with people,” and wants to deliver for our community, whether providing birthday banners or signage for a national builder’s real estate campaign.
After earning a finance degree, Steve began working as a settlement officer for a company in Towson and looking for ways to make extra money, when he was offered a directional sign route to lead potential buyers to new home construction sites. About a year later, he was installing and removing thousands of roadside signs each weekend and had a chance to buy into the company. Nearly 13 years later, Sign Central has four designers and a staff of 16, which includes Strauss’ brother and avid supporter, Fred.
The secret of Sign Central’s success? “The main focus is being customer-oriented,” Strauss said. “We’re not a chain, so we have the flexibility to work within budgets. We don’t need to hit a home run on every job as long as it’s a good product at a solid price.”
![Banner Installed On Building by Sign Central, Inc.](https://signcent.com/wp-content/uploads/2020/07/Banner-Installed-On-Building-by-Sign-Central-Inc-v31.jpg)
![Promotional Pop-up Banner at Trade Show by Sign Central, Inc.](https://signcent.com/wp-content/uploads/2020/07/Promotional-Pop-up-Banner-at-Trade-Show-by-Sign-Central-Inc.jpg)
![Exterior Signs - Pylon & Acrylic Inserts by Sign Central, Inc.](https://signcent.com/wp-content/uploads/2020/07/Exterior-Signs-Pylon-Acrylic-Inserts-by-Sign-Central-Inc-v10.jpg)
Established in 2007
![Custom Vinyl Wall Graphics by Sign Central, Inc.](https://signcent.com/wp-content/uploads/2020/08/Custom-Vinyl-Wall-Graphics-by-Sign-Central-Inc-v05.jpg)
![Custom Business Floor Displays by Sign Central, Inc.](https://signcent.com/wp-content/uploads/2020/08/Custom-Business-Floor-Displays-by-Sign-Central-Inc-v02.jpg)
![Custom Community Sign by Sign Central, Inc.](https://signcent.com/wp-content/uploads/2020/07/Custom-Community-Sign-by-Sign-Central-Inc-v05.jpg)
![Vinyl Sprinter Van Wrapping by Sign Central, Inc.](https://signcent.com/wp-content/uploads/2020/07/Vinyl-Sprinter-Van-Wrapping-by-Sign-Central-Inc-v10.jpg)
![Custom Flutter Flags by Sign Central, Inc.](https://signcent.com/wp-content/uploads/2020/06/Custom-Flutter-Flags-by-Sign-Central-Inc-v11.jpg)
![Boulevard Banners by Sign Central, Inc.](https://signcent.com/wp-content/uploads/2020/07/Boulevard-Banners-by-Sign-Central-Inc-v12.jpg)
![Custom Vehicle Lettering & Graphics by Sign Central, Inc.](https://signcent.com/wp-content/uploads/2020/08/Custom-Vehicle-Lettering-Graphics-by-Sign-Central-Inc-v07.jpg)
![](https://signcent.com/wp-content/uploads/2020/07/Glass-Door-Vinyl-Graphics-by-Sign-Central-Inc-v4.jpg)
![Custom Community Sign by Sign Central, Inc.](https://signcent.com/wp-content/uploads/2020/07/Custom-Community-Sign-by-Sign-Central-Inc-v32.jpg)
Quality is what matters most
![Custom Vinyl Wall Graphics by Sign Central, Inc.](https://signcent.com/wp-content/uploads/2020/08/Custom-Vinyl-Wall-Graphics-by-Sign-Central-Inc-v04.jpg)
![Interior Venable LLP Impact Business Logo by Sign Central, Inc.](https://signcent.com/wp-content/uploads/2020/09/Interior-Venable-LLP-Impact-Business-Logo-by-Sign-Central-Inc-v2.jpg)
![Custom Window Graphics by Sign Central, Inc.](https://signcent.com/wp-content/uploads/2020/07/Custom-Window-Graphics-by-Sign-Central-Inc-v14.jpg)
![Custom Monuments by Sign Central, Inc.](https://signcent.com/wp-content/uploads/2020/07/Custom-Monument-with-3-D-Sign-by-Sign-Central-Inc-v07.jpg)
![Sign Central, Inc. has products for all your real estate sign needs](https://signcent.com/wp-content/uploads/2020/07/real-estate-category-graphic.jpg)
![Custom Commercial Signs by Sign Central, Inc](https://signcent.com/wp-content/uploads/2020/08/Custom-Commercial-Signs-by-Sign-Central-Inc-v01.jpg)
![Custom Framed Signs by Sign Central, Inc.](https://signcent.com/wp-content/uploads/2020/07/Custom-Framed-Signs-by-Sign-Central-Inc-v06.jpg)